Logo Design

What is a design brief?

So you know you need a new logo. But how do you communicate your wants and needs to your designer?

This is where a design brief comes in. Every successful design project starts with an awesome brief. A design brief gives the designer a glimpse into the organisation, its outlook, and needs. It helps the designer to understand your requirements and therefore, decide what design will work best to match your needs. If you haven’t yet got a design brief prepared, ask your designer to provide you a questionnaire. To fully understand a project, I like to ask the following questions:

1. What is the name of your business/organization? What is the exact wording you would like in your logo? Do you have a tagline to include?
2. What products/services does your outfit offer?
3. Who is your target market/demographic?
4. Who are your main competitors? What do you like/dislike about them? What sets you apart from them (what is your Unique Selling Point)?
5. What is the overall message that you would like your brand to convey? What should people feel when they see or think ofyour brand?
6. What five words best describe your business/organization?
7. If you have an existing brand/identity, why isn’t it working for you?
8. What are your personal preferences? Feel free to provide any information you think may be important such as logos or brands that inspire you or ones you think are weak, any colours you would like to explore or avoid etc.
9. What do you need delivered? Are you simply looking for a custom logo, or would you like a full identity package including stationery design, business cards, product packaging, flyers, brochures, posters and social media graphics?
10. What timeline are you looking at for this project and what is your budget?

Once you’ve answered these questions, the designer can brainstorm and get to work creating concepts specially tailored to you.

Contact me today to find out how I can help your brand reach its full potential.

Leave a Reply

Your email address will not be published. Required fields are marked *